Rina’s expertise is in Retail/Consumer Packaged Goods, Brand & Marketing Strategy, and Growth Strategy.
She received her BBA from the University of Michigan and her MBA from Harvard. Rina worked as an Associate Partner for McKinsey and as a Marketing Associate for L’Oreal.
She spent a year in India with a nonprofit, helping women market their businesses in rural villages. Along the way she helped with many of the daily chores which included milking cows.
Recent BTG projects:
- Developed a category growth strategy as well as spearheaded a major holiday product strategy, for a $10B+ food manufacturing company.
- Developed a market entry strategy for several new categories for a $20B+ food manufacturing company.