Commercial Excellence Consulting

Accelerate your marketing, sales, and analytics initiatives with results-driven commercial consultants.

UNLOCK COMMERCIAL GROWTH

Agility is the key to success in today’s fast-changing commercial environment. That’s why savvy life science leaders turn to Business Talent Group’s on-demand commercial excellence consultants to drive growth, streamline operations, and deliver more targeted messages. From product launch to patient engagement and brand strategy to lifecycle planning, they’ve got the commercial excellence consulting skills you need to improve both experience and outcomes.

Expertise Across Life Sciences, Pharma, and Biotech

Engage thought leaders on everything from brand planning to launch execution, forecasting to lifecycle management.

SKILLS TO SUPPLEMENT YOUR TEAM

Add expertise whenever you need to fulfill important initiatives or meet critical deadlines.

FROM INSIGHT TO ACTION

BTG's modular approach makes it easy to get the help you need, whether it's individuals or teams, on-site or remote, U.S. based or global.

IN-DEMAND PROBLEM SOLVERS FOR ALL OF YOUR COMMERCIAL EXCELLENCE CONSULTING NEEDS

EARLY-STAGE PRODUCTS

GTM strategy
HCP segmentation, targeting, and messaging
Forecasting and market landscape
Brand planning
TPP development
Portfolio strategy and optimization
Resource allocation

(RE) LAUNCH

Launch strategy, execution, and communications
Launch plan development
Patient services development
KOL engagement and strategy
Agency selection and management
Patient, HCP, and payer marketing execution
Digital strategy and execution, CRM, and website

ESTABLISHED PRODUCTS

Disease awareness strategy development
Lifecycle management strategy
Line extension
Generics strategy and end-of-lifecycles strategies
Re-growth strategy
HCP marketing, promotional analytics, and data visualization
Customer engagement analysis

ANALYTICS AND INNOVATION

Digital therapeutics
Digital health strategy
Big data analytics
EMR/EHR data analytics
Advanced analytics forecasting
KPI and data visualization
Data and technology strategy
RWE/RWD

GLOBAL CAPABILITIES AND COMMERCIAL EXCELLENCE

TA strategy development
Commercial optimization and excellence
Omnichannel customer experience and engagement
Voice-of-the-customer strategy and patient centricity
Patient support strategy
Companion diagnostics strategy
Salesforce sizing, mapping, and training
Org transformation and change management
Market research management

MARKETPLACE TALENT FACTS

Experienced

4,380+

independent life science consultants

Proven & Hands-On

1,770+

have deep life science commercial expertise

Execution-Oriented

1,800+

life science project, program, and change managers

SAMPLE COMMERCIAL EXCELLENCE TALENT

Biopharmaceutical Commercial Expert

Product launch and commercial excellence expert who specializes in strategic marketing, marketing communications, and commercial operations
Former Merck executive and Global Head of Commercial Services at Genentech/Roche; board member of the Digital Health Coalition and the Journal of Brand Strategy
MBA, McGill University

Commercial Marketing Specialist

Product launch, market positioning, and promotions expert with proven commercial launch and execution experience
Former senior product manager at Genentech
MBA, University of San Francisco

Product Development and Execution Expert

Customer-focused product development and execution specialist who’s well-versed in market dynamics, go-to-market strategy, and operational improvements
Former Bain and BearingPoint consultant
MBA, University of Chicago Booth School of Business