Commercial Excellence Consulting

Accelerate your marketing, sales, and analytics initiatives with results-driven commercial consultants.

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UNLOCK COMMERCIAL GROWTH

Agility is the key to success in today’s fast-changing commercial environment. That’s why savvy life science leaders turn to Business Talent Group’s on-demand commercial excellence consultants to drive growth, manage organizational transformation, and implement new technologies. From global-to-local launch strategies to patient centricity and marketing execution to data analytics, they’ve got the commercial excellence consulting skills you need to improve both experience and outcomes.

Expertise Across Life Sciences, Pharma, and Biotech

Engage thought leaders on everything from brand planning to launch execution, forecasting to lifecycle management.

SKILLS TO SUPPLEMENT YOUR TEAM

Add expertise whenever you need to fulfill important initiatives or meet critical deadlines.

FROM INSIGHT TO ACTION

BTG's modular approach makes it easy to get the help you need, whether it's individuals or teams, on-site or remote, U.S. based or global.

IN-DEMAND PROBLEM SOLVERS FOR ALL OF YOUR COMMERCIAL EXCELLENCE CONSULTING NEEDS

EARLY-STAGE PRODUCTS
  • GTM strategy
  • Brand planning
  • HCP segmentation, targeting, and messaging
  • Forecasting and market landscape
  • TPP development
  • Portfolio strategy and optimization
  • Voice-of-customer (VoC) and patient journey
  • Disease awareness strategy development
  • KOL mapping, engagement, and strategy
  • Resource allocation

 

(RE) LAUNCH
  • Global-to-local launch strategy, execution, and communications
  • Launch plan development (including digital tools)
  • Planning and launch of new indications
  • Patient, HCP, and payer marketing execution
  • Agency selection and management
  • Medical, legal, and regulatory review process
  • Digital promotion strategies (HCPs, patients)
  • Patient services development
  • Digital strategy and execution, CRM, and website

ESTABLISHED PRODUCTS
  • Disease awareness strategy development
  • Lifecycle management strategy
  • Loss of exclusivity strategies and execution
  • Wargaming for drugs going off patent
  • Preparing for competitive market entry
  • Generics strategy
  • HCP marketing, promotional analytics, and data visualization
  • Omnichannel customer engagement
  • Customer engagement analysis
  • Re-growth strategies

 

GLOBAL COMMERCIAL EXCELLENCE
  • Commercial org optimization
  • Cross-brand standardization
  • TA strategy development
  • Patient support services strategy and regional/local deployment
  • Dashboards, forecasting, activity tracking, and management
  • Companion diagnostics strategy
  • Field force optimization, salesforce sizing, mapping, digital/AI tool deployment, and training
  • Market research and competitive intelligence

DATA ANALYTICS, DIGITAL TOOLS, AND INNOVATION
  • AI/ML applications, generative AI, and customer relationship management
  • Digital health strategy and implementation
  • Commercial data analytics and management
  • Data analysis
  • KPI and data visualization
  • EMR/EHR data analytics
  • Advanced analytics forecasting
  • RWE/RWD
  • Digital marketing campaign strategy and execution
  • Social media marketing
  • Campaign tracking
  • Digital presence/SEO websites
  • Connected Health (wearables, apps, digital platforms)
  • Telemedicine/telehealth and virtual care
  • Digital therapeutics

MARKETPLACE TALENT FACTS

Experienced

5,500+

independent life science consultants

Knowledgeable

2,275+

have deep life science commercial expertise

Execution-Oriented

2,400+

life science project, program, and change managers

Row of consultant headshots

SAMPLE COMMERCIAL EXCELLENCE TALENT

Biopharmaceutical Commercial Expert

  • Product launch and commercial excellence expert who specializes in strategic marketing, marketing communications, and commercial operations
  • Former Merck executive and Global Head of Commercial Services at Genentech/Roche; board member of the Digital Health Coalition and the Journal of Brand Strategy
  • MBA, McGill University

Commercial Marketing Specialist

  • Product launch, market positioning, and promotions expert with proven commercial launch and execution experience
  • Former senior product manager at Genentech
  • MBA, University of San Francisco

Product Development and Execution Expert

  • Customer-focused product development and execution specialist who’s well-versed in market dynamics, go-to-market strategy, and operational improvements
  • Former Bain and BearingPoint consultant
  • MBA, University of Chicago Booth School of Business

COMMERCIAL EXCELLENCE CONSULTING CASE STUDIES

COMMERCIAL EXCELLENCE RESOURCES

Get the latest insights from commercial excellence consultants and experts, plus commercial excellence consulting trends, industry and functional guides, and more in BTG’s Commercial Excellence Resource Center.

Let’s Talk

Speak to a BTG representative to learn how on-demand talent can help with your commercial excellence projects.

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