Commercial Excellence Consulting

Accelerate your marketing, sales, and analytics initiatives with results-driven commercial consultants.

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UNLOCK COMMERCIAL GROWTH

Agility is the key to success in today’s fast-changing commercial environment. That’s why savvy life science leaders turn to Business Talent Group’s on-demand commercial excellence consultants to drive growth, streamline operations, and deliver more targeted messages. From product launch to patient engagement and brand strategy to lifecycle planning, they’ve got the commercial excellence consulting skills you need to improve both experience and outcomes.

Expertise Across Life Sciences, Pharma, and Biotech

Engage thought leaders on everything from brand planning to launch execution, forecasting to lifecycle management.

SKILLS TO SUPPLEMENT YOUR TEAM

Add expertise whenever you need to fulfill important initiatives or meet critical deadlines.

FROM INSIGHT TO ACTION

BTG's modular approach makes it easy to get the help you need, whether it's individuals or teams, on-site or remote, U.S. based or global.

IN-DEMAND PROBLEM SOLVERS FOR ALL OF YOUR COMMERCIAL EXCELLENCE CONSULTING NEEDS

EARLY-STAGE PRODUCTS
  • GTM strategy
  • HCP segmentation, targeting, and messaging
  • Forecasting and market landscape
  • Brand planning
  • TPP development
  • Portfolio strategy and optimization
  • Resource allocation

 

(RE) LAUNCH
  • Launch strategy, execution, and communications
  • Launch plan development
  • Patient services development
  • KOL engagement and strategy
  • Agency selection and management
  • Patient, HCP, and payer marketing execution
  • Digital strategy and execution, CRM, and website

ESTABLISHED PRODUCTS
  • Disease awareness strategy development
  • Lifecycle management strategy
  • Line extension
  • Generics strategy and end-of-lifecycles strategies
  • Re-growth strategy
  • HCP marketing, promotional analytics, and data visualization
  • Customer engagement analysis

 

ANALYTICS AND INNOVATION
  • Digital therapeutics
  • Digital health strategy
  • Big data analytics
  • EMR/EHR data analytics
  • Advanced analytics forecasting
  • KPI and data visualization
  • Data and technology strategy
  • RWE/RWD

GLOBAL CAPABILITIES AND COMMERCIAL EXCELLENCE
  • TA strategy development
  • Commercial optimization and excellence
  • Omnichannel customer experience and engagement
  • Voice-of-the-customer strategy and patient centricity
  • Patient support strategy
  • Companion diagnostics strategy
  • Salesforce sizing, mapping, and training
  • Org transformation and change management
  • Market research management

MARKETPLACE TALENT FACTS

Experienced

4,380+

independent life science consultants

Proven & Hands-On

1,770+

have deep life science commercial expertise

Execution-Oriented

1,800+

life science project, program, and change managers

Row of consultant headshots

SAMPLE COMMERCIAL EXCELLENCE TALENT

Biopharmaceutical Commercial Expert

  • Product launch and commercial excellence expert who specializes in strategic marketing, marketing communications, and commercial operations
  • Former Merck executive and Global Head of Commercial Services at Genentech/Roche; board member of the Digital Health Coalition and the Journal of Brand Strategy
  • MBA, McGill University

Commercial Marketing Specialist

  • Product launch, market positioning, and promotions expert with proven commercial launch and execution experience
  • Former senior product manager at Genentech
  • MBA, University of San Francisco

Product Development and Execution Expert

  • Customer-focused product development and execution specialist who’s well-versed in market dynamics, go-to-market strategy, and operational improvements
  • Former Bain and BearingPoint consultant
  • MBA, University of Chicago Booth School of Business

COMMERCIAL EXCELLENCE CONSULTING CASE STUDIES

COMMERCIAL EXCELLENCE RESOURCES

Get the latest insights from commercial excellence consultants and experts, plus commercial excellence consulting trends, industry and functional guides, and more in BTG’s Commercial Excellence Resource Center.

Let’s Talk

Speak to a BTG representative to learn how on-demand talent can help with your commercial excellence projects.

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