Interim CMO to Lead a Junior Marketing Team
A UK-based global athletic league was forced to cut marketing efforts due to COVID and then found itself needing to scale up quickly to attract fans a... Read More
Interim CMO Services
Drive growth, anticipate market trends, and innovate with an interim CMO or other marketing leadership.
Find an Interim CMOEnsure business continuity with an interim marketing leader adept at driving busines growth and strategic direction, managing teams, and enhancing marketing capabilities. With a carefully selected interim CMO, you’ll have a leader ready to guide your organization to competitive advantage.
Interim CMO Capabilities
21st Century CMO
Engage experienced leaders with the skills to keep your company at the cutting edge, from customer centricity to digital technology and analytics.
Expertise to Supplement Your Team
Add leadership and skills whenever you need to ensure business continuity.
From Insight to Action
Ready to get to work within days, experienced interim leaders provide just-in-time and right-sized resourcing when and where you need it.
MARKETPLACE TALENT FACTS
Proven & Hands-On
64%
have both consulting and operational experience
Top Executives
10,400+
have held executive roles at major corporations
Global Experience
61%
have worked globally
Interim CMO Case Studies
Interim Marketing and Creative Leadership for a Transformation
A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company,... Read More
Marketing Transformation for FTSE 250 Trading Company
The Chief Marketing and Chief Product Officers at a FTSE 250 derivatives trading company were launching a transformation program to create a marketing... Read More
Interim CMO FAQs
What is an interim CMO?
An interim CMO or interim Chief Marketing Officer is a temporary leader placed at the head of a company’s marketing department. This role is typically filled by an experienced marketing professional who is hired to lead and manage the company’s marketing efforts for a limited period of time. The position is often utilized to bridge a gap between the departure of a previous CMO and the hiring of a new one, to oversee major marketing initiatives, or to provide strategic marketing direction during periods of transition or significant change.
What does an interim CMO do?
An interim CMO is responsible for developing and executing marketing strategies, overseeing marketing campaigns, and ensuring the alignment of marketing initiatives with the organization’s overall business goals. An experienced interim CMO can help drive business growth and strategic direction, lead and level-up marketing team members, and enhance the capabilities of the marketing function.
How long do interim CMO roles last?
The typical duration of an interim CMO role spans anywhere from a few months to a year or more. This timeframe allows the interim CMO to effectively understand the company’s marketing needs, implement strategies for growth, and ensure a smooth transition until a permanent CMO is appointed. The exact duration can vary based on the organization’s unique requirements, the goals set for the interim period, and how quickly the company progresses towards those goals.
Interim Chief Marketing Officer Resources
Get the latest insights about filling gaps with effective interim executives, plus interim executive trends, in-depth guides, and more in BTG’s Interim Executive Resource Center.
Let’s Talk
Speak to a BTG representative to learn how we can help with your interim executive needs.
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