Richard Kaung

Growth expert who builds winning international, M&A, and competitive strategies

Headshot of Richard Kaung Growth Expert

Richard Kaung

Growth & Strategy Expert


Richard Kaung is a trusted global advisor who helps companies grow, even in the most difficult environments. He began his career at Booz & Company and has worked as a strategy consultant for various firms for over 15 years. He has also held executive roles—with global P&L experience—in industries as diverse as manufacturing, technology, and healthcare.

Richard has written extensively for the BTG blog about strategic planning and strategy execution. He’s also authored a longer eBook about how to succeed in new markets, Winning in New Markets: 7 Essentials To Boost The Success Of Your Next Market Adjacency Strategy, featuring data-driven tips for finding, assessing, and executing on the most valuable opportunities in adjacent markets.


  • Corporate and business unit strategy
  • Customer segmentation
  • Growth strategy
  • M&A
  • Marketing and competitive positioning
  • Market entry strategies
  • Product development
  • Strategic planning
  • Strategy deployment


  • Vice President, M&A and Strategy – Pentair, LLC
  • Head of Emerging Markets – ADC Telecommunications
  • Vice President, Critical Care Network – United Health Group
  • Managing Director – Carlson Marketing Business Strategy Consulting
  • Brand Product Manager – The Campbell Soup Company
  • Lead Consultant – Booz & Company


  • MBA, Harvard Business School
  • BS (Engineering), Northwestern