Case Study: International Retail Strategy
A former retail executive helped a specialty retailer launch its first international outlet in the UK. Drawing from deep on-the-ground experience, he oversaw all aspects of business and operational planning from site selection to store layout.
Case Study: Global Change Management Senior Support
A former Accenture Partner who ran their Organizational Change practice provided a major clothing retailer with hands-on support to coordinate a global transformation. The consultant managed vendors and all aspects of the workflow.
Case Study: Social Media Marketing and Promotion Exploration
A former Bain consultant and marketing leader at Intel explored the potential for a F100 retailer to tap into online communities and social media networks.
Case Study: Retail Pricing Pilot
The VP of Omnichannel Operations at a F500 clothing retailer was updating pricing models to incorporate consumer behavior across channels.
BTG’s pricing specialist built and implemented an analytical dashboard that covered 3 product categories and incorporated price drivers including demand, competitive positioning, margins, market dynamics, and, of course, channel mix. After a successful 2-month pilot, the team added other product categories and implemented the dashboard across its stores.
Case Study: Branding and Promotional Strategy
A former BCG consultant and marketing executive, with an extensive branding background from Pepsi, led a global footwear retailer through the creation of a cohesive brand identity for their leading brand, setting the product up for greater consumer awareness and sales, in an increasingly fickle and competitive market.
Case Study: Korea Partnership Strategy
A C-suite retail executive with pan-Asian operating experience and Bain/A.T. Kearney alum helped a home goods retailer pursue distribution partnerships in Korea. He crafted the comprehensive strategy, researched partners, and negotiated the deals.