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pricing

Case Study: Retail Pricing Pilot

The VP of Omnichannel Operations at a F500 clothing retailer was updating pricing models to incorporate consumer behavior across channels.

BTG’s pricing specialist built and implemented an analytical dashboard that covered 3 product categories and incorporated price drivers including demand, competitive positioning, margins, market dynamics, and, of course, channel mix. After a successful 2-month pilot, the team added other product categories and implemented the dashboard across its stores.

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