At BTG, we help clients address all sorts of business problems.
Here are 3 of the most interesting challenges we saw this July…
Launching a new drug
As the launch date for a major new drug drew near, this global biopharma company found its team overstretched and under-resourced. Rather than postpone the launch, they contacted BTG to get the project back on track.
BTG’s McKinsey-trained product launch expert supported the PMO and coordinated the client’s cross-functional team, working across time zones to ensure the product’s successful—and timely—entry into the market.
Reprioritizing Pharma Projects
The Project Management Office at a global pharma company’s North American division was struggling to keep up with the hundreds of initiatives it coordinated across the business. Hoping to restructure reporting practices and reprioritize the work, the head of corporate strategy turned to BTG.
BTG’s consultant began by reviewing the company’s project inventory and reporting structures. Realizing that there was little alignment between the ongoing work and the company’s strategic objectives, he coordinated with the PMO and the strategy team to create a comprehensive Strategy Map. This framework helped the PMO not just classify and keep track of ongoing projects, but make sure everything was linked to topline strategic priorities.
Re-examining tech pricing bundles
The strategy team at a global technology company was re-examining pricing structures across different channels and segments in an effort to regain market share. What was the best way to rework the complex sales framework they’d been using? How could they group their offerings into optimal product bundles?
The pricing specialist BTG delivered had deep cross-industry experience. He had also worked with other technology companies to make data-driven software bundling and pricing recommendations. After conducting a series of interviews to understand what drove client decisions, he completed a value chain analysis and developed pricing guidelines on a segment- and client-specific basis.
Leah Hoffmann is BTG's Marketing & Content Strategist. A former journalist, Leah worked for Forbes.com and The Economist before joining BTG. She is passionate about clear thinking, sharp writing, and strong points of view.