Top 3 Business Problems – Technology

technology consultants
Posted by Leah Hoffmann in Case Studies on Feb 8th, 2018 17:52 CST

From acquisitions to project management, agility is everything in tech. Yet, too often, a company’s ability to innovate is constrained by drawn-out hiring processes, competition for top talent, and rapidly evolving markets. Enter on-demand technology consultants.

Business Talent Group’s on-demand technology consultants combine deep industry experience with expertise in domains like pricing, sales ops, and customer insights. They can help technology teams assess new opportunities, fill critical knowledge gaps, and mobilize for large-scale transformations and integrations.

Here are a few examples.

Innovation Best Practices

To meet ambitious growth objectives, strategy executives at a global technology giant had concluded that the company needed to go beyond its core business and develop new engines for growth. At the same time, they understood that competitors were also aggressively searching for their next billion-dollar businesses. Given the team's extensive investments in growth beyond the core, they decided to benchmark their approach against competitor approaches and get a better view of innovation best practices. Business Talent Group put together an expert four-person team. It was led by one of the nation's top innovation experts—formerly a Senior Partner at Innosight, the boutique consultancy founded by Clay Christensen—and supported by experienced growth specialists and analysts. Relying on extensive prior experience and a range of academic and industry sources, the team analyzed how other tech companies approach adjacent growth markets. Then, the consultants worked to synthesize relevant patterns, evaluate successes and failures, and quantify the contribution of various types of new ventures in that overall growth. Our consultants organized their findings around the most common pain points that emerged from the work—for example, the difficulty of reconciling innovation best practices with existing corporate goals and attitudes—and presented to senior stakeholders in a tightly structured workshop. Then, they moved on to the second phase of the project: helping the client evaluate which adjacent opportunities were most closely aligned with current strategies.

Tracking Competitive Intel

The strategy team at an F500 tech giant was growing overwhelmed by the increasingly complex task of keeping tabs on relevant developments in the competitive landscape. Looking for a cost-effective, targeted way to help executives across the company get the information they needed, they turned to Business Talent Group. Business Talent group delivered an independent technology product specialist who could help the team monitor industry sources, summarize important findings and developments, and track activities on key competitors. He also worked with the team to synthesize his findings into easy-to-understand presentation slides that analyzed competitive trends and compared and contrasted competitors' approaches. Finally, he provided on-demand support on the more detailed competitor update reports that the team developed for senior stakeholders.

Expertise in a New Market

The head of strategy at a F100 tech giant saw an opportunity to take a core product into new areas within the 3D printing market. Before finalizing plans, however, she wanted to get a more detailed understanding of the dynamics of two new markets. Who were the key players and what were their go-to-market strategies? How did distribution channels function and what role did various participants play? What were typical channel margins? And were there any potential alliances they could forge to maximize their chances of success? Business Talent Group connected the client with two independent business development executives who had both worked extensively in the target market. Over the course of a two-day workshop, they helped the client understand the competitive landscape, refine value propositions and market positioning, and hone plans.

Leah Hoffmann

Leah Hoffmann

Leah Hoffmann is BTG's Marketing & Content Strategist. A former journalist, Leah worked for Forbes.com and The Economist before joining BTG. She is passionate about clear thinking, sharp writing, and strong points of view.

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