Neuroscience Therapeutic Area Strategy

A VP at a major biopharma company was interested in defining his strategy in the neuroscience space. Looking for a more targeted way to assess the opportunity than big consulting firms could provide, he turned to BTG.

We deployed two ex-McKinsey life science strategists to develop a comprehensive therapeutic area strategy plan. Combining internal data with relevant secondary research, they worked with the client’s team to align around a defined set of priorities, establish target product profiles (TPPs) for each, and share with senior management.

Value: A comprehensive therapeutic area strategy with specific target product profiles

We take our clients' confidentiality seriously. We've changed their names, but the results are real. For further details, email us at or complete the Learn More form on this page.