BTG CASE STUDIES > BIOPHARMA

Biopharma Product Launch

A global biopharmaceutical company was preparing to launch a promising new rare disease therapy in the UK and Europe. Concerned that the company’s functional leads were too busy managing existing products, senior leadership formed a global commercialization team to drive all launch activities. However, coordinating…

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Neuroscience Therapeutic Area Strategy

A VP at a major biopharma company was interested in defining his strategy in the neuroscience space. Looking for a more targeted way to assess the opportunity than big consulting firms could provide, he turned to BTG. We deployed two ex-McKinsey life science strategists to…

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