BTG CASE STUDIES > BUSINESS STRATEGY

Reclaiming Momentum in Mexico

A global agricultural and industrial conglomerate faced a challenge in Mexico: an important business unit was suddenly struggling to keep up with market changes, new competitors, and changing customer expectations. The in-country executives and field leaders could not agree on how to turn the tide,…

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Reassessing the Generics Strategy

The head of strategy at an animal health company was facilitating a global strategy refresh. She knew it would be critical to reassess the company’s strategic focus for generics, but the GM of the relevant business unit was too busy managing two global businesses to…

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