BTG CASE STUDIES > COMMERCIALIZATION

Early-Stage Marketing Support

A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to rethink its resourcing strategy—and turned to Business Talent Group. Over the course of the next year,…

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Enterprise-Wide Project Management

Business Talent Group supports a leading biopharma company with on-demand project managers to accelerate the execution of new product launches, drug repositioning initiatives, and therapeutic area marketing strategies. These consultants ensure that all deliverables are developed, approved, and executed on time, from branding strategies and…

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Commercializing A Breakthrough Medicine

A major biopharmaceutical company had developed a breakthrough medication that stood to dramatically disrupt the market for its therapeutic area. Expected to be approved by the FDA in the next year or two, this new drug had the potential to bring billions of dollars upon…

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