BTG CASE STUDIES > MARKET ADJACENCY

Evaluating an Adjacent Market

A leading global technology company was evaluating the commercial opportunity within the expert intelligence market and needed to present an investment thesis to senior leadership as part of annual budgeting and planning meetings. BTG delivered a former Bain manager and Bridgespan consultant with in-depth knowledge…

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Meatless Market Landscape

The Chief Growth Officer at an F500 food and beverage company was exploring opportunities in plant-based protein and needed help defining the most attractive options. We delivered a senior CPG strategist who’d previously helped a global candy manufacturer develop and launch a new chewing gum….

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Assessing the Automotive Market

A global aerospace manufacturer was looking to expand its modest presence in the automotive sector. Thanks to increased interest in electric vehicles, market demand for its technologies was growing. How best to capitalize on the opportunity? Business Talent Group’s three-person team was led by an…

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Expertise in a New Market

The head of strategy at a F100 tech giant saw an opportunity to take a core product into new areas within the 3D printing market. Before finalizing plans, however, she wanted to get a more detailed understanding of the dynamics of two new markets. Who…

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Entering an Adjacent Market

A financial services company needed to evaluate the feasibility of entering an adjacent market. Where were their strengths, and how could they be competitive across different geographies? More importantly, how could they set smart boundaries on what might otherwise be an almost infinitely complex research…

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Entering the Animal Nutrition Market

A food and beverage company was preparing to enter the animal nutrition market. The company’s strategy team had already reviewed market research and identified several product lines they thought would be a good fit. But they needed additional expertise to validate their thinking and fast-track…

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Validating Acquisition Targets

The head of corporate development at a global manufacturing conglomerate wanted to bolster the company’s medical devices portfolio by expanding into a high-growth market that was adjacent to their core space. However, the segment was highly complex, and executives were struggling to validate the opportunity…

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Assessing Wealth Management Products

The SVP at a global financial services firm wanted to jumpstart growth in the wealth management space. Looking for a clearer view of the landscape for wealth management products and solutions—and which were most compatible with its current offerings—he turned to Business Talent Group. Our…

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Assessing a Digital Wellness App

The VP of Business Development at an F200 health company was struggling with pricing pressures following the commoditization of a key product. The strategy leader for the product’s division wanted to explore adjacent growth opportunities. In particular, he wondered if a self-management platform for patients…

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Streamlining Target Assessment

What’s the best way to rank acquisition targets in adjacent industries without hiring a suite of experts for each potential deal? The lean Corporate Development team at a $20B industrial conglomerate found its answer in Business Talent Group, which now regularly augments its capabilities with…

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