BTG CASE STUDIES > MARKET ADJACENCY

Assessing the Automotive Market

A global aerospace manufacturer was looking to expand its modest presence in the automotive sector. Thanks to increased interest in electric vehicles, market demand for its technologies was growing. How best to capitalize on the opportunity? Business Talent Group’s three-person team was led by an…

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Expertise in a New Market

The head of strategy at a F100 tech giant saw an opportunity to take a core product into new areas within the 3D printing market. Before finalizing plans, however, she wanted to get a more detailed understanding of the dynamics of two new markets. Who…

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Entering an Adjacent Market

A financial services company needed to evaluate the feasibility of entering an adjacent market. Where were their strengths, and how could they be competitive across different geographies? More importantly, how could they set smart boundaries on what might otherwise be an almost infinitely complex research…

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Entering the Animal Nutrition Market

A food and beverage company was preparing to enter the animal nutrition market. The company’s strategy team had already reviewed market research and identified several product lines they thought would be a good fit. But they needed additional expertise to validate their thinking and fast-track…

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Validating Acquisition Targets

The head of corporate development at a global manufacturing conglomerate wanted to bolster the company’s medical devices portfolio by expanding into a high-growth market that was adjacent to their core space. However, the segment was highly complex, and executives were struggling to validate the opportunity…

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Assessing Wealth Management Products

The SVP at a global financial services firm wanted to jumpstart growth in the wealth management space. Looking for a clearer view of the landscape for wealth management products and solutions—and which were most compatible with its current offerings—he turned to Business Talent Group. Our…

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Assessing a Digital Wellness App

The VP of Business Development at an F200 health company was struggling with pricing pressures following the commoditization of a key product. The strategy leader for the product’s division wanted to explore adjacent growth opportunities. In particular, he wondered if a self-management platform for patients…

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Streamlining Target Assessment

What’s the best way to rank acquisition targets in adjacent industries without hiring a suite of experts for each potential deal? The lean Corporate Development team at a $20B industrial conglomerate found its answer in Business Talent Group, which now regularly augments its capabilities with…

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Strategic Landscape for Snacks

The VP of Marketing at a global food giant was looking to grow market share in a snack category where competition had intensified. Might the introduction of a new product type help the company gain scale, and if so, what would it take to win?…

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Innovation Best Practices

To meet ambitious growth objectives, strategy executives at a global technology giant had concluded that the company needed to go beyond its core business and develop new engines for growth. At the same time, they understood that competitors were also aggressively searching for their next…

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