A global retailer had recently launched an initiative to synthesize data across its portfolio of brands—and create an integrated growth strategy that would take each brand into the global megacities of the future. The company’s Head of Strategy decided to pilot the project in London,…
BTG CASE STUDIES > MARKET TREND ANALYSIS
Global Trends in Children’s Media
A children’s focused CPG company was shifting its business model to better capture opportunities in the entertainment and lifestyle spaces. The company’s strategy team had laid out a comprehensive plan for communicating and delivering on the new approach. But the Head of Marketing needed to…
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Innovation Best Practices
To meet ambitious growth objectives, strategy executives at a global technology giant had concluded that the company needed to go beyond its core business and develop new engines for growth. At the same time, they understood that competitors were also aggressively searching for their next…