BTG CASE STUDIES > MARKETING

Marketing Transformation for FTSE 250 Trading Company

The Chief Marketing and Chief Product Officers at a FTSE 250 derivatives trading company were launching a transformation program to create a marketing function that could better support global strategies. They needed interim Heads of Marketing to drive the transformation project and lead the creation…

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Sales Process Mapping

An F500 technology company was combining its sales and delivery functions. Concerned about the difficulty of merging two very different processes while incorporating the customer perspective, the company’s head of operations turned to Business Talent Group. We delivered an experienced independent process mapping expert and…

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Preparing a Biopharma Congress Plan

A global biopharma company was preparing to launch two promising treatments in the same therapeutic area. To maximize impact, the head of marketing wanted to develop a comprehensive healthcare provider (HCP) Congress plan that incorporated both therapies. Yet her lean team lacked the bandwidth to…

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Early-Stage Marketing Support

A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to rethink its resourcing strategy—and turned to Business Talent Group. Over the course of the next year,…

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Enterprise-Wide Project Management

Business Talent Group supports a leading biopharma company with on-demand project managers to accelerate the execution of new product launches, drug repositioning initiatives, and therapeutic area marketing strategies. These consultants ensure that all deliverables are developed, approved, and executed on time, from branding strategies and…

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Optimizing Marketing Spend

The COO of a major broadcasting company faced an enviable problem. Suddenly, one of the company’s new programs was a hit, with an audience that represented a new and appealing demographic segment. How could he and the CMO quickly adjust marketing spend to capture and…

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Customer Segmentation Analysis

The Director of Marketing at a cross-border payment provider was trying to refine business development strategy in the face of heightened competition. Which customers were most likely to respond to the company’s value proposition? How could he boost engagement in these segments? With a number…

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Understanding New Healthcare Buyers

A medical device manufacturer had just launched a product that dramatically cut patient recovery time—as well as recovery-related expenses. Could the company accelerate sales by working with healthcare payers and IDNs, rather than physicians? Business Talent Group assembled a tight two-person team of healthcare experts….

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Direct-to-Consumer Marketing

The head of mutual funds at a Fortune 500 financial services company was developing a new Direct-to-Consumer business. However, without any digital marketing resources on his team, he was struggling to address key strategic questions. Would redesigning the website boost conversions? How could he attract…

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Fostering Innovation in Marketing

Innovation is critical to all companies, but each one does it differently. With this in mind—and frustrated by her team’s progress on a plan to present hundreds of new ideas to the CMO—the VP of Marketing Innovation at a F500 food and beverage company reached…

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