BTG CASE STUDIES > MARKETING

Early-Stage Marketing Support

A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to rethink its resourcing strategy—and turned to Business Talent Group. Over the course of the next year,…

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Enterprise-Wide Project Management

Business Talent Group supports a leading biopharma company with on-demand project managers to accelerate the execution of new product launches, drug repositioning initiatives, and therapeutic area marketing strategies. These consultants ensure that all deliverables are developed, approved, and executed on time, from branding strategies and…

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Optimizing Marketing Spend

The COO of a major broadcasting company faced an enviable problem. Suddenly, one of the company’s new programs was a hit, with an audience that represented a new and appealing demographic segment. How could he and the CMO quickly adjust marketing spend to capture and…

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Customer Segmentation Analysis

The Director of Marketing at a cross-border payment provider was trying to refine business development strategy in the face of heightened competition. Which customers were most likely to respond to the company’s value proposition? How could he boost engagement in these segments? With a number…

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Understanding New Healthcare Buyers

A medical device manufacturer had just launched a product that dramatically cut patient recovery time—as well as recovery-related expenses. Could the company accelerate sales by working with healthcare payers and IDNs, rather than physicians? Business Talent Group assembled a tight two-person team of healthcare experts….

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Direct-to-Consumer Marketing

The head of mutual funds at a Fortune 500 financial services company was developing a new Direct-to-Consumer business. However, without any digital marketing resources on his team, he was struggling to address key strategic questions. Would redesigning the website boost conversions? How could he attract…

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Fostering Innovation in Marketing

Innovation is critical to all companies, but each one does it differently. With this in mind—and frustrated by her team’s progress on a plan to present hundreds of new ideas to the CMO—the VP of Marketing Innovation at a F500 food and beverage company reached…

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Building a Direct-to-Consumer Sales Channel

The transformation group at a F200 pharma company was piloting a direct-to-consumer channel for a dozen of its mature brands. The strategy was set. To keep up with an aggressive execution schedule, however, the group turned to Business Talent Group for program management support. Business…

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