The head of the medical products division at a F200 healthcare company was concerned about stagnating profits in the U.S. She had identified 15 different countries that presented growth opportunities, but needed help crafting market access plans and pricing models. Unable to add permanent headcount,…
BTG CASE STUDIES > MEDICAL DEVICES
Understanding New Healthcare Buyers
A medical device manufacturer had just launched a product that dramatically cut patient recovery time—as well as recovery-related expenses. Could the company accelerate sales by working with healthcare payers and IDNs, rather than physicians? Business Talent Group assembled a tight two-person team of healthcare experts….
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Assessing a Digital Wellness App
The VP of Business Development at an F200 health company was struggling with pricing pressures following the commoditization of a key product. The strategy leader for the product’s division wanted to explore adjacent growth opportunities. In particular, he wondered if a self-management platform for patients…
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Consolidating Fleet and Freight Vendors
The procurement group at a medical device manufacturer was implementing a major cost reduction initiative. The company’s Project Management Office (PMO) had fallen behind on one of the 10 different workstreams related to the initiative. Its executives also lacked critical experience with fleet and freight…