BTG CASE STUDIES > PAYER MARKETING

Revamping the Payer Strategy

The head of strategy at a health services company had ambitious plans for growth, but needed to mitigate risk by re-examining his payer strategy. Unfortunately, his internal team was overstretched, and he wasn’t interested in paying a premium to hire a big consulting firm. Instead,…

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Understanding New Healthcare Buyers

A medical device manufacturer had just launched a product that dramatically cut patient recovery time—as well as recovery-related expenses. Could the company accelerate sales by working with healthcare payers and IDNs, rather than physicians? Business Talent Group assembled a tight two-person team of healthcare experts….

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Accelerating a Go-to-Market Strategy

The head of global marketing at a Fortune 100 life science company faced gaps in his team’s capabilities after an enterprise-wide reorganization. As he prepared to re-launch a product within its core clinical market, it became clear that he couldn’t wait to make full-time hires…

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Oncology Market Access Support

The lean market access group at a global pharma company was preparing to launch a recently acquired pipeline oncology asset. Yet they were struggling to coordinate US payer marketing activities. Looking for additional expertise in oncology market access, they turned to Business Talent Group. Our…

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IDN Engagment Strategies

A biopharma company was building a value-based partnership program to deepen customer engagement and ensure closer alignment with patient strategies. The head of value marketing reached out to Business Talent Group for help creating an engagement strategy for integrated delivery networks (IDNs) for one of…

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