BTG CASE STUDIES > PRODUCT LAUNCH

Market Access Sales Training and Support

The pharmaceutical reimbursement landscape has grown increasingly complex and—thanks to an intensifying focus on improving clinical outcomes—increasingly competitive. Reimbursement was once a formality that followed regulatory approval. Now, it’s forcing life science companies to rethink their market access strategies and reorganize the way they develop…

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Commercializing A Breakthrough Medicine

A major biopharmaceutical company had developed a breakthrough medication that stood to dramatically disrupt the market for its therapeutic area. Expected to be approved by the FDA in the next year or two, this new drug had the potential to bring billions of dollars upon…

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Digital Product Launch

When most companies hire interim executives, they look for someone who has the same skills as the departing exec. But when the marketing team at a global financial services company turned to Business Talent Group for support during a key leader’s maternity leave, we recommended…

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Reviving a Legacy Brand – In An Unexpected Market

A Consumer Goods company had proven that a legacy brand offered measurable health benefits. How could the company steer the brand through regulatory pathways to make these claims commercially? What additional studies would be needed, and what changes in manufacturing were necessary for compliance? Health…

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Biopharma Product Launch Support

As the launch date for a major new drug drew near, this global biopharma company found its team overstretched and under-resourced. Rather than postpone the launch, they contacted Business Talent Group to get the project back on track. Our McKinsey-trained product launch expert supported the…

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Launching a Private Label Franchise

A national multi-unit retailer was re-launching its private label franchise. A big consulting firm had set the strategy, but the merchandising team was struggling to execute it. Business Talent Group’s consultant created detailed execution playbooks to help direct activity for several major categories that the…

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Accelerating a Go-to-Market Strategy

The head of global marketing at a Fortune 100 life science company faced gaps in his team’s capabilities after an enterprise-wide reorganization. As he prepared to re-launch a product within its core clinical market, it became clear that he couldn’t wait to make full-time hires…

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