THE BTG BLOG > EXPERT INSIGHTS

How To Drive Change at Big Companies: A Q&A With John Proietti

how to drive change in an organization - john proietti headshot

John Proietti is an independent consultant and project manager with experience in digital product development, program management, and operational integrations. He’s been a consultant at Bain & Company, held project management roles at Uber and Expedia, and served as the COO for BlueSleep, a digital…

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Point-of-Care Decision Support

point of care decision support

Digital workflows now allow for the ongoing support of clinicians at the point of care, using a combination of well-designed technical solutions and clinical logic that’s based on patient data and the application of guidelines and drug labels. The trouble with pharma marketing For years,…

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Behind the Buzzword: The Autonomous Supply Chain

autonomous supply chain - robotic warehouse

The drive for digitization is everywhere. What does that mean for supply chain planning? A number of companies and supply chain technologists are pursuing a vision they describe as the Autonomous Supply Chain—a supply chain that is largely self-learning, adapting, and holistically focused on continuously…

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Do This Before You Hire Your Next Data Scientist

data scientist - big data visualization

It’s not exactly news to suggest that data analytics is an essential part of doing business. Almost all functions have, if begrudgingly, embraced it as way to understand customers and monitor business performance. Though companies have used data to drive decisions for over a century—think…

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Top 10 Reasons to Engage an Independent Pharma Executive

charts and stethoscope - independent pharma exec

Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma marketing teams are also facing large talent gaps as they work to find strategies that will address all…

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Agile for Transformations: The Complete Guide

agile for transformations - geometry chalkboard

These days, it seems like everyone is undertaking a business transformation. Whether it’s about reorganizing to be more competitive, deepening customer connections, or simply not having an option not to change, executives are obsessed with transformation … and that’s a good thing. Identifying an opportunity…

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6 Ways to Develop Effective Performance Metrics

concept of metrics - measuring tape

Measuring performance is an essential part of management, but there are some right ways and wrong ways to think about metrics. When done right, metrics are essential inputs to decision-making, driving new insight, and shaping decisions. Done wrong, metrics can become a waste of energy—and…

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4 Practical Steps to Patient Centric Marketing

patient centric marketing - doctor and patient

These days, you’d be hard-pressed to find a life science company that doesn’t strive for patient centricity—that doesn’t seek to incorporate patients’ views, needs, and priorities into the drug development process. What this means for marketers is that it’s more important than ever to create…

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