THE BTG BLOG > RETAIL

[eBook] Digitally Connecting the Retail Supply Chain

digitizing the supply chain: bar code reader

It’s no secret that today’s consumers are demanding. Spoiled by near infinite choice, expecting to be able to purchase anything at any time, from any device or location—and at the lowest price possible—they’re putting massive pressure on retail and CPG supply chains. Promising but vague…

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Marketing to Millennials? Three Things You Need To Get Right.

marketing to millennials: crowd of fans at

If you’re trying to reach today’s most lucrative market—millennials—you probably already know you need to bring it with your digital media, leveraging social channels for branding and performance marketing in order to address the complete consumer journey. To be successful in your efforts, you’ll also…

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Top 3 Business Problems – June

business problems: wireframes on paper

At BTG, we help clients address all sorts of business problems from developing a retail strategy to accelerating growth in new markets. Here are 3 of the most interesting challenges we saw this June…   Accelerating growth in Latin America A global retailer was trying…

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