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Interim Executive

Case Study: Digital Product Support

When most companies hire interim executives, they look for someone who has the same skills as the departing exec. But when the marketing team at a global financial services company turned to BTG for support during a key leader’s maternity leave, we recommended a different approach.

The company had just developed a new tax-reporting application, and the team was struggling to keep up with all the work that attended its launch. So BTG worked with executives to craft a 3-month project that would focus exclusively on ensuring the new product’s success. We delivered an experienced product development expert who had worked at American Express and NBCUniversal, and who spearheaded efforts to define the new product’s target audience, develop its positioning, and create a content strategy. By the time the internal executive returned, BTG’s consultant handed off a comprehensive communications strategy and numerous supporting pieces of content.

Case Study: Manufacturing Operations Improvement

A former Deloitte consultant with expertise in manufacturing operations took on a role at a $15B food and beverage company as a senior project manager to help the company close a major manufacturing site and consolidate production in a lower cost facility.

Case Study: Business Unit Creation and Strategy

A consultant with executive experience at UBS serving a B2B services company, led the creation of a new corporate marketing function. The consultant worked with management to design, size and establish governance for the group. She then assumed a formal interim CMO role with the company.

Case Study: Interim Ecommerce CMO

A former McKinsey consultant/Google executive was engaged by a leading e-commerce company to serve as temporary CMO. Among her achievements, she coordinated and advised on psychographic segmentation and channel strategy.

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